Terra Verde Desert Design
Brand identity for a new business that creates unique desert landscaped spaces.
Terra Verde Desert Design’s mission is to employ permaculture concepts by creating unique desert landscaped spaces that include native and drought tolerant plants compatible with the current climate needs; and to educate and provide water conservation solutions.
Expertise:
Brand strategy | Brand identity
The shape variations within the letters are suggestive of a desert landscape. The colors also reinforce and merge the literal meaning of “Terra” with Earth, orange and brown and “Verde” with green. These are simple, yet suggestive devices to help customers engage and remember your logo.
The Terra Verde Desert Design logo was created based on strategic design principals which communicate the brand personality and purpose.
The typeface design has irregular yet clean edges to help reinforce the idea of nature. The letters shapes move over and under other letters to help create sense of movement, depth and space variations, similar to general landscape design principles.
