IDENTITY & BRANDING | ILLUSTRATIONS | BOOKS & COVERS | WINE LABELS | POSTERS | WEB
Making the ordinary beautiful, or the complex simple, your brand is about artfully telling your story, creating a personality, and making lasting connections with the people you want to reach.
Identity design and branding are my specialties. I help each client create a personality and visual foundation for their business, setting the stage for recognition and growth. From consultation and discovery, to strategy and design, creating an impactful identity and an adaptive brand will capture a bigger audience and create stronger, more trusting relationships.
Illustrations are a powerful and effective way to communicate your ideas and stories. They can simplify, complex ideas or improve an idea that may be a bit boring. They’re a great way to keep people engaged. Anything you can think of can come to life.
Typography? Photography? Illustration? Collage? There are many ways to translate the first impulse of a story through a book cover. Should we be subtle with the design and slowly lure them in, or do we smash them over the head with a bold, in your face design that’s impossible to ignore? I can help you with these questions by providing appropriate design solutions that will give your story the attention it deserves.
While traditional and conservative wine label design has it’s rightful place, the boundaries of this genre have exploded into new visual directions. This freedom has fermented (wink wink) really fun opportunities to tell a story through interesting labels. In a study by wine.net, 82 percent of instances, the survey respondents admitted that they made their selections based on the appearance of the labels. That’s hard information to ignore when the goal is to sell the wine.
Posters are meant to attract your attention first and foremost. They are a fantastic way to communicate your message in a simple and bold manner. Antoine de Saint-Exupéry put it best when he said, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” I love that concept.
Websites are one of the first ways people learn about your business. With targeted design and thoughtful user experience, I ensure your websites visual content and services resonate with potential customers. I also provide you with the education to manage your own website.