Carolyn Mitchell Realtor®
While Carolyn’s realtor game is on point, she decided her visual materials needed to represent her business in the same way. When asked to fix this visual problem I jumped at the challenge. How do you appeal to so many potential markets? My answer was through Carolyn’s personality. Smart, approachable and with a true desire to transform seller’s homes into buyer’s dreams.
Carolyn Mitchell Realtor’s logo is a word mark with home illustrations. The main lettering style has a professional look consistent with both classic and modern typography. While used in conjunction with the italic typeface, a sense of softness and approachability is created. The home illustrations act as a key feature for making the brand recognizable and memorable. I also added some color and extra visual interests with the semi-floral pattern to accentuate Carolyn’s approachable demeanor.