Healthy Sprout Deli Lounge is a eatery concept initially developed and designed for a luxury living complex in Phoenix, Arizona.

Challenge: Create an identity and space for a health food eatery.

Solution: I chose the color green as the primary brand color due to it's straightforwardness and authenticity to health. When designing the look of the mark, my objective was to produce a minimal and healthy look with a contemporary and approachable feel.

To help potential clients, here are answers to frequently asked questions. If you have any other inquires, please contact me. I'm here to help you.

This visual identity was created for the client's business supporting the technologies involved in solar-and-hydrogen-powered homes In Phoenix, Arizona.

For additional information, visit www.emagazine.com/archive/2992

I've always been attracted to wine bottle design and their distinctive typography. When designing wine labels I ask myself a few important questions. What kind of wine is this and where was it born? Is it a wine to be aged for several years? If so, how will the typography stand up after those years? Or is it a wine that is meant to be enjoyed while it's young? Should the design/typography suggest something new or old or in some cases, both? Either way, any person who truly appreciates a nice wine can certainly agree that the experience starts at the branding moment when they see that bottle for the first time. Enjoy.

Challenge: Create logo/brandmark that would best represent residential and commercial land sales.

Solution: The brandmark was designed to promote expertise and a solid foundation of experience. Using the initials of "J" and "H", and thick lettering, the brandmark instills a sense of strength and knowledge.

Designed and produced while I was working at Rain Visual Strategy + Design.

BoydGaming is a leader in the entertainment and gaming industry. With a great story dating back to 1941 and continuing today, they own and operate over a dozen casinos/hotels within the United States. For additional information visit boydgaming.com.

Challenge: Create an Annual Report that could be used as a visually interesting marketing tool, as well as, inform investors of financial matters, future projects and company direction.

Solution: As most people understand, annual reports are generally uninteresting and bland. The idea behind the design was to immediately draw the reader in and make general information visually interesting. By creating a slightly oversized "newspaper style" layout, with engaging typography and unique printing/binding techniques, the end result was an award winning annual report and a very happy client.

Some background on these covers and future covers: Simply put, I love books, reading and designing book jackets. The act of creating a single static image to move a person into reading a book has great appeal to me.

As a book jacket designer, i'm charged with:
1. Getting the attention of potential readers;
2. Whether if it's approached from a linear or non-linear way, create an image that reflects the best interests of the story.

Changing Hands Bookstore in Tempe, Arizona and KBAQ Radio hired me to create and design an identity to promote their new program Book Notes. Featuring novels, biographies, memoirs and monographs about classical music, composers, musicians and history, Book Notes is a literary gateway to learning more about the music you love through books.

Challenge: To create and design an identity that appeals to book and music lovers.

Solution: I wanted to create a mark that would immediately be recognized as a combination of music and literature. While not all logos need to be literal in their look, in this case, I believed this to be the appropriate solution. The overall look of the logo is organic in nature, which lends itself nicely to the organic qualities of creating and listening to music and the act of writing and reading books. Fun musical elements mix with the book and its pages.